stand: NEW LINE
fair: COSMOFARMA EXHIBITION 2017
agency: ANASTASIA di FLORA SALA
COSMOFARMA EXHIBITION is the leading event for the world of pharmacy in Europe in the field of Health Care, Beauty Care and all services related to the world of pharmacy.
The development of digital communication has stimulated New Line, an Italian software company that has been operating in IT services for pharmacies for over 30 years, to realize Living Shelf, the virtual touch shelf for Pharmacies.
The project was born from the idea of a new, more immediate and engaging sales tool, and New Line took care of its engineering, aiming for the right balance between effectiveness in communication and ease of use.
Within this event, New Line presents itself with an original design stand, where old pieces of industrial production are recycled and transformed into unique and creative pieces of furniture.
The rigor and the coldness of the unfinished surfaces and the raw materials used come into conflict with the ultra-bright FULL HD monitors and the extraordinary video resolution. The latter are the undisputed protagonists of the exhibition put in evidence in an unusual way and that immediately capture the attention.
Design, construction and exhibition stand set-up.